The role of consumer confidence in creating customer loyalty
Year of publication: |
2014
|
---|---|
Authors: | Ou, Yi-chun ; Vries, Lisette de ; Wiesel, Thorsten ; Verhoef, Peter C. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 3, p. 339-354
|
Subject: | consumer confidence | customer equity drivers | customer loyalty | contractual settings | meta-analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Meta-Analyse | Meta-analysis | Marketingmanagement | Marketing management | Verbrauchervertrauensindex | Consumer confidence index |
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