The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion
Year of publication: |
2022
|
---|---|
Authors: | Cuesta-Valiño, Pedro ; Gutiérrez-Rodríguez, Pablo ; Núnez-Barriopedro, Estela |
Published in: |
Corporate governance : international journal of business in society. - Bingley : Emerald, ISSN 1758-6054, ZDB-ID 2108826-3. - Vol. 22.2022, 3, p. 458-473
|
Subject: | Brand image | Brand loyalty | Consumer happiness | Fashion | Satisfaction | SEM model | Markenimage | Mode | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model |
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