The role of customer management capabilities in public–private partnerships
Year of publication: |
August-October 2017
|
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Authors: | Canhoto, Ana Isabel Domingos ; Meadows, Maureen ; Ball, Kirstie ; Daniel, Elizabeth ; Dibb, Sally ; Spiller, Keith |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 5/6, p. 384-404
|
Subject: | marketing capabilities | public–private partnerships | customer relationship management | anti money laundering | customer insight | Management | Beziehungsmarketing | Relationship marketing | Geldwäsche | Money laundering |
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