The role of leaders in internal marketing
Year of publication: |
2009
|
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Authors: | Wieseke, Jan ; Ahearne, Michael ; Lam, Son K. ; Dick, Rolf van |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 2, p. 123-145
|
Subject: | Personalführung | Leadership | Mittleres Management | Middle management | Mitarbeiterbindung | Employee retention | Leistungsmotivation | Work motivation | Arbeitszufriedenheit | Job satisfaction | Dienstleistungsqualität | Service quality | Verkaufspersonal | Salespeople | USA | United States | Deutschland | Germany |
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