The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Year of publication: |
2012
|
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Authors: | Foxall, Gordon R. ; Yani-de-Soriano, Mirella ; Yousafzai, Shumaila Y. ; Javed, Uzma |
Published in: |
Handbook of developments in consumer behaviour. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-244-4. - 2012, p. 461-522
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Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Emotion |
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