The role of perceived religiosity in strengthening celebrity endorser's credibility dimensions
Year of publication: |
2021
|
---|---|
Authors: | Silalahi, Sahat Aditua Fandhitya ; Fachrurazi, Fachrurazi ; Fahham, Achmad Muchaddam |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 8.2021, 1, p. 1-20
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Source credibility theory | perceived religiosity | celebrity endorsement | trustworthiness | expertise | attractiveness |
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