The Routledge companion to nonprofit marketing
ed. by Adrian Sargeant ...
| Alternative title: | Nonprofit marketing |
|---|---|
| Year of publication: |
2008 ; 1. publ.
|
| Other Persons: | Sargeant, Adrian (ed.) ; Wymer, Walter (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingtheorie | Marketing theory | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Organisation | Marketing | Marketingmanagement | Soziomarketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 432 graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 25 Beitr. |
| ISBN: | 0-415-41727-9 ; 978-0-415-41727-3 ; 0-203-93602-7 ; 978-0-203-93602-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013488392