The Utilization of Resource-Based View Theory on Minimarket Retail : Its Implication toward Strategy and Competitive Advantage
This research aims to examine the utilization of Resource-Based View (RBV) theory which consists of human capital, structural capital and relational capital toward strategy and competitive advantage. The theory of the Resource-Based View (RBV) is known as the theory that refers the firm's internal resources capabilities in exploiting internal resources to bring competitive advantage. Retail sectors use this resource but it has not been fully exploited by the manager or owners of the retail business in Indonesia which keeps popping up with different kinds of retail and carry its own characteristic in its management. This research employs quantitative approach using survey method. Data collection was conducted at 42 mini-markets located in Madiun City, East Java. The data were analyzed using measurement model of structural equation modeling supported by Smart PLS 3.0 software. The results of the research find out that human capital has significant and positive influences towards strategy and competitive advantage. In addition, relational capital also has significant and positive influences towards strategy and competitive advantage. Whereas, structural capital only has significant and positive influences toward competitive advantage but it has no influence toward strategy
Year of publication: |
2017
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Authors: | Paulus, Ardianus L. |
Other Persons: | Murdapa, Petrus (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Einzelhandel | Retail trade | Strategisches Management | Strategic management |
Saved in:
freely available
Extent: | 1 Online-Ressource (8 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 5, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2894121 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012966347
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