The web of influencers : a marketing-audience classification of (potential) social media influencers
Year of publication: |
2021
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Authors: | Ouvrein, Gaëlle ; Pabian, Sara ; Giles, David ; Hudders, Liselot ; De Backer, Charlotte J. S. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 13/14, p. 1313-1342
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Subject: | audience | authenticity | celebrity | classification | Media | prestige | Social media influencer | Social Web | Social web | Klassifikation | Classification | Kommunikationsmedien | Communication media | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mediennutzung | Media usage |
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