The Wind of Change : A Dynamic Managerial Capabilities Perspective on the Role of Marketing Managers as Strategic Change Agents
Year of publication: |
2021
|
---|---|
Authors: | Kirova, Valentina |
Publisher: |
[S.l.] : SSRN |
Subject: | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Dynamic capabilities |
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