The yin and yang of outside-in thinking
Year of publication: |
2020
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Authors: | Day, George S. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 84-86
|
Subject: | Adaptation | Alignment | Anticipation | Iterative learning process | Marketing strategy | Outside-in and inside-out integration | Outside-in marketing | Resource-based view |
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