Time-Budget - Ansatz in der Mediaplanung : Ergebnisse der Expertenbefragung in drei Ländern
Gerhard Franz
| Alternative title: | Time budget approach in media planning Time budget approach in media planning |
|---|---|
| Year of publication: |
1999 ; 1. Aufl.
|
| Authors: | Franz, Gerhard |
| Publisher: |
Frankfurt am Main : Media-Micro-Census |
| Subject: | Werbeplanung | Advertising planning | Zeitverwendung | Time use | Konsumentenverhalten | Consumer behaviour | Frankreich | France | Schweiz | Switzerland | Deutschland | Germany | Mediaplanung | Zeitbudgetforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 73 S |
|---|---|
| Series: | AGMA-Forschungsberichte. - Frankfurt am Main : Media-Micro-Census, ZDB-ID 2202922-9. - Vol. 15 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Umfrage ; Graue Literatur ; Non-commercial literature |
| Language: | German ; English |
| Notes: | Text dt. und engl. |
| ISBN: | 3-932247-15-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001451274