To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Year of publication: |
2018
|
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Authors: | Ilicic, Jasmina ; Baxter, Stacey M. ; Kulczynski, Alicia |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 4, p. 378-394
|
Subject: | Werbung | Advertising | Zielgruppe | Target group | Kinder | Children | Werbewirkung | Advertising effects | Sprache | Language |
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