TOPIC - The European consumer: Turkish fellow citizens in Germany - Social and economic milieus are emerging in Germany, so-called Special Interest Groups, and they are attracting an increasing amount of interest among researchers in marketing as a customer group. Researchers are exploring new ground both in terms of methodology and technique in ethno-marketing
Year of publication: |
2000
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Authors: | Duttenhöfer, Stephan ; Keller, Bernhard ; Krüger, Stephan |
Published in: |
Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M : Dt. Fachverl, ISSN 0724-9632, ZDB-ID 7214765. - 2000, SPECI, p. 30-33
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