Toward better understanding the materialism-hedonism and the Big Five personality-compulsive buying relationships : a new consumer cultural perspective
Piotr Tarka and Richard J. Harnish
Year of publication: |
2023
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Authors: | Tarka, Piotr ; Harnish, Richard J. |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 3, p. 165-192
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Subject: | Big Five personality traits | compulsive buying | consumer culture | hedonistic shopping experiences | materialistic values | parallel and sequential mediation | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait |
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