Towards leadership marketing : an exploratory and empirical study
Year of publication: |
2014
|
---|---|
Authors: | Ozuem, Wilson ; O'Keeffe, Alina |
Published in: |
Strategic marketing in fragile economic conditions. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6232-2. - 2014, p. 132-152
|
Subject: | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change |
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