Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Year of publication: |
2023
|
---|---|
Authors: | Ur Rahman, Saleem ; Bang Nguyen Viet |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 32.2023, 4, p. 2420-2433
|
Subject: | greenwashing | purchase intention | green advertising | green brand image | green brand trust | Öko-Marketing | Green marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Markenführung | Brand management | Werbewirkung | Advertising effects | Umweltmanagement | Environmental management |
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