Trademarks and brands in merger control : an analysis of the European and Swiss legal orders

Importance of Trademarks and Brands in the Assessment of Mergers -- The Concept of Concentration Following the Transfer of a Trademark under the EUMR -- Trademarks and Brands in the Substantive Assessment of Mergers under the EUMR -- Trademarks and Brands in Remedies under the EUMR -- The Concept of Concentration Following the Transfer of a Trademark under the Cartel Act -- Trademarks and Brands in the Substantive Assessment of Mergers under the Cartel Act -- Trademarks and Brands in Remedies under the Cartel Act