Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Year of publication: |
2009
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Authors: | Cova, Bernard ; Cova, Véronique |
Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 559-571
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Subject: | Sportmarketing | Sports marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Wirtschaftskultur | Economic culture | Frankreich | France |
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