Troubled waters : the transformation of marketing in a digital world
Year of publication: |
2016
|
---|---|
Authors: | Quinn, Lee ; Dibb, Sally ; Simkin, Lyndon ; Canhoto, Ana Isabel Domingos ; Analogbei, Mathew |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 12, p. 2103-2133
|
Subject: | Big data | Digitalization | Analytics | Target-Market strategy | Wasser | Water | Strategie | Strategy | Big Data | Digitalisierung | Digitization |
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