Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
Year of publication: |
2010
|
---|---|
Authors: | Häubl, Gerald ; Dellaert, Benedict G. C. ; Donkers, Bas |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 3, p. 438-455
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | search behavior | consumer product search | decision making | behavioral decision theory | consumer behavior |
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