Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930
Year of publication: |
2008-08
|
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Authors: | Schwarzkopf, Stefan |
Institutions: | Centre for Globalisation Research (CGR), School of Business Management |
Subject: | brands | marketing | advertising | advertising agencies | business history |
Series: | Working Papers. - ISSN 1755-5892. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 18 |
Classification: | M31 - Marketing ; M37 - Advertising ; N84 - Europe: 1913- |
Source: |
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