Twenty20 cricket sport sponsorship management strategies : a comparison between India and the UK
Year of publication: |
2011
|
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Authors: | Blakey, Paul ; Chavan, Ravi |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 9.2011, 1/2, p. 94-115
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Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Ballsport | Ball game | Vergleich | Comparison | Großbritannien | United Kingdom | Indien | India |
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