UGC involvement, motivation and personality : comparison between China and Spain
Year of publication: |
2021
|
---|---|
Authors: | González-Rodríguez, M. Rosario ; Díaz-Fernández, M. Carmen ; Bilgihan, Anil ; Shi, Fangfang ; Okumus, Fevzi |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-14
|
Subject: | Destination | Involvement | Motivation | Personality | User-generated content (UGC) | Spanien | Spain | China | Persönlichkeitspsychologie | Personality psychology | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Leistungsmotivation | Work motivation |
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