Unboxing marketing : creating value for consumers, firms, and society
Benjamin Hartmann, Jacob Ostberg, Anders Parment, Cecilia Solér
| Year of publication: |
[2020] ; First edition
|
|---|---|
| Authors: | Hartmann, Benjamin Julien ; Östberg, Jacob ; Parment, Anders ; Solér, Cecilia |
| Publisher: |
Lund : Studentlitteratur |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 299 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-91-44-13750-6 ; 91-44-13750-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168993