Uncovering the role of strategic orientation in translating communication strategies to organizational performance : an analysis of practitioners from two chinese societies
Year of publication: |
2023
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Authors: | Wang, Xiao ; Huang, Yi-Hui Christine |
Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 60.2023, 1, p. 234-259
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Subject: | organization-public relationship | organizational performance | practitioners | reputation | strategic orientation | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | China | Marketingmanagement | Marketing management |
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