Uncovering unconscious memories and myths for understanding international tourism behavior
Year of publication: |
2010
|
---|---|
Authors: | Martin, Drew |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 4, p. 372-383
|
Subject: | Hawaii | Tourismusforschung | Tourism research | Urlaubsverhalten | Holiday behaviour | Japaner | Japanese (People) | Narrative Methode | Narrative method | Virales Marketing | Viral marketing |
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