Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
vorgelegt von Stefanie Lukner
| Year of publication: |
[2021?]
|
|---|---|
| Authors: | Lukner, Stefanie |
| Institutions: | RWTH Aachen (degree granting) |
| Publisher: |
Aachen : Apprimus |
| Subject: | Handelsmarke | Store brand | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XV, 203 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2021, Kumulative Dissertation |
| Notes: | References: 198-203 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013260157