Understanding brand-related content consumption : the role of source of content, persuasive knowledge, and product type
Chi T.K. Nguyen, Jusik Park
Year of publication: |
2022
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Authors: | Nguyen, Chi T. K. ; Park, Jusik |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 2384-1958, ZDB-ID 2920576-1. - Vol. 18.2022, 5, p. 93-113
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Subject: | Content-Consumption | Firm-Generated Content | Persuasive Knowledge | Product Type | User-Generated Content | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Social Web | Social web | Wissen | Knowledge | Content Management | Content management |
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