Understanding branding is demanding ...
Year of publication: |
2020
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Authors: | Wilson, Jonathan A. J. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 13/14, p. 1178-1189
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Subject: | brand management | Branding | hip-hop | popular culture | social media | spoken word | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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