Understanding customer-specific factors underpinning internet banking adoption
Year of publication: |
2012
|
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Authors: | Yousafzai, Shumaila ; Yani-de-Soriano, Mirella |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 1, p. 60-81
|
Subject: | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Großbritannien | United Kingdom |
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