Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience
Year of publication: |
2019
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Authors: | Wu, Linwan |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 6, p. 586-606
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Subject: | advertising effectiveness | age difference | life meaning | Message appeal | moral beauty | mortality salience | terror management | Sterblichkeit | Mortality | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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