Understanding large-scale dynamic purchase behavior
Year of publication: |
2021
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Authors: | Jacobs, Bruno ; Fok, Dennis ; Donkers, Bas |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 5, p. 844-870
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Subject: | dynamic purchase behavior | large-scale assortment | purchase history data | topic model | variational inference |
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