Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Year of publication: |
2021
|
---|---|
Authors: | Iványi, Tamás ; Bíró-Szigeti, Szilvia |
Published in: |
Argumenta oeconomica. - [Wrocław] : [Wrocław University of Economics], ZDB-ID 2892843-X. - Vol. 47.2021, 2, p. 81-106
|
Subject: | customer motivations | festival tourism | generation Z | social media | tourism experience | Tourismus | Tourism | Großveranstaltung | Big event | Urlaubsverhalten | Holiday behaviour | Social Web | Social web | Tourismuswirtschaft | Tourism industry | Event-Marketing | Event marketing | Ungarn | Hungary | Tourismusmarketing | Tourism marketing | Motivation | Konsumentenverhalten | Consumer behaviour |
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