Ungeplante Käufe im Internet
Michael Kempe
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Kempe, Michael |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Online-Handel | Online retailing | Kunden | Customers | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Kaufverhalten | Spontaneität | Typologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 299 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Braunschweig, Techn. Univ., Diss., 2011 |
| Notes: | Literaturverz. S. 261 - 279 |
| ISBN: | 978-3-8349-3215-0 ; 3-8349-3215-9 |
| Classification: | Wirtschaftssoziologie, Wirtschaftspsychologie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270196