Unlocking Chat Engine Adoption : A Push-Pull-Mooring Framework
Year of publication: |
[2023]
|
---|---|
Authors: | Mukhopadhyay, Mayukh |
Publisher: |
[S.l.] : SSRN |
Subject: | Innovationsdiffusion | Innovation diffusion | Wissensmanagement | Knowledge management | Ingenieure | Engineers |
Extent: | 1 Online-Ressource (28 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Paper ID 1602, International Conference of Marketing on Consumer Experience in Digital Era, 2023. Organized by IIM Bodhgaya and University of Gothenburg Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 14, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4447817 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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