Users' engagement in banking activities on social media : a study with reference to facebook
Year of publication: |
2022
|
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Authors: | Mani, R. ; Thiyagarajan, S. ; Azhaguraja, N. ; Janakiraman, S. |
Published in: |
Copernican Journal of Finance & Accounting : CJF&A. - Toruń : [Verlag nicht ermittelbar], ISSN 2300-3065, ZDB-ID 2753136-3. - Vol. 11.2022, 3, p. 27-48
|
Subject: | social media | commercial banks in India | ICT | Facebook | customer engagement | Social Web | Social web | Indien | India | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Bank |
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