Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Year of publication: |
2020
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Authors: | Cankurtaran, Pinar ; Beverland, Michael B. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 255-260
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Subject: | B2B | Crisis management | Design thinking | Innovation | Wicked problems | Lieferantenmanagement | Supplier relationship management | Epidemie | Epidemic | Innovationsmanagement | Innovation management | Coronavirus | B-to-B-Marketing | Business-to-business marketing | Krisenmanagement |
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