Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor

SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs, also highlighting some of the advantages of them.

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Alternative title:	Using Social Media components in business world – SMEs perspective
Year of publication:	2013-03-31
Authors:	Robu, Maximilian
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	social media \| sales \| marketing \| SMEs

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	D80 - Information and Uncertainty. General ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; L86 - Information and Internet Services; Computer Software
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011259322