Value co-creation in social media networks
Year of publication: |
2020
|
---|---|
Authors: | Marinova, Svetla Trifonova ; Eduardsen, Jonas ; Marinov, Marin A. |
Published in: |
Value in marketing : retrospective and perspective stance. - New York : Routledge, ISBN 978-0-429-26433-7. - 2020, p. 163-179
|
Subject: | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network |
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