Value in shopping experiences in the perception of Polish consumers
Year of publication: |
2015
|
---|---|
Authors: | Dziewanowska, Katarzyna ; Kacprzak, Agnieszka ; Skorek, Monika |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 16.2015, 2/3, p. 149-168
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | consumer experience | shopping behaviour | experiential marketing | utilitarian value | experiential value | hedonic value | Poland | consumer perceptions | shopping experiences | emotional involvement |
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