Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions
Year of publication: |
2017
|
---|---|
Authors: | Kelly, Simon |
Other Persons: | Johnston, Paul (contributor) ; Danheiser, Stacey (contributor) |
Publisher: |
Cham : Palgrave Macmillan |
Subject: | Kundenwert | Customer value | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Produktentwicklung | Kundenorientierung | Marketing |
Extent: | Online-Ressource (XX, 199 p. 30 illus. in color, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-45626-3 ; 978-3-319-45625-6 |
Other identifiers: | 10.1007/978-3-319-45626-3 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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