Value propositions in KIBS : how to facilitate the communication of value?
Year of publication: |
2023
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Authors: | Heikka, Eija-Liisa |
Published in: |
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering. - Chichester : Wiley, ISSN 1099-1441, ZDB-ID 2021210-0. - Vol. 30.2023, 3, p. 278-288
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Subject: | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Dienstleistung | Services | Betriebliche Wertschöpfung | Value creation | Befragung | Interview | Wissensintensives Unternehmen | Knowledge-intensive industry | Finnland | Finland |
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