Value relevance of the voluntary disclosure of advertising expenditure : evidence from Canada
Year of publication: |
2017
|
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Authors: | McIlkenny, Philip ; Persaud, Ajax |
Published in: |
International journal of accounting and finance. - Genève : Inderscience Enterprises, ISSN 1752-8224, ZDB-ID 2484196-1. - Vol. 7.2017, 3, p. 185-208
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Subject: | disclosers | non-disclosers | advertising expenditures | research and development expenditures | market value | sector effects | Canada | voluntary disclosure | matched sample | Kanada | Werbung | Advertising | Unternehmenspublizität | Corporate disclosure | Forschungskosten | Research expenditure | Industrieforschung | Industrial research | Auskunftspflicht | Disclosure regulation |
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