Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Christina Vaih-Baur ... (Hrsg.)
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Vaih-Baur, Christina (ed.) |
| Publisher: |
Frankfurt am Main : Dt. Fachverl. |
| Subject: | Verpackung | Packaging | Forschung | Research | Marketingmanagement | Marketing management | Verpackungsgestaltung | Package design | Ökologische Verpackung | Green packaging | Kreislaufwirtschaft | Recycling | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Marketing | Design |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 207 S. Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study ; Interview |
| Language: | German |
| Notes: | Literaturangaben Enth. 11 Beitr. |
| ISBN: | 978-3-86641-213-2 |
| Classification: | Verpackungstechnik ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385553