Viral marketing : what is it, and what are the components of viral success?
Year of publication: |
2010
|
---|---|
Authors: | Lans, Ralf van der ; Bruggen, Gerrit van |
Published in: |
The connected customer : the changing nature of consumer and business markets. - New York, NY [u.a.] : Routledge, ISBN 978-1-84872-837-0. - 2010, p. 257-282
|
Subject: | Virales Marketing | Viral marketing | Erfolgsfaktor | Success factor |
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