Viral video ads : emotional triggers and social media virality
Year of publication: |
2018
|
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Authors: | Nikolinakou, Angeliki ; King, Karen Whitehill |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 10, p. 715-726
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Subject: | emotions | positive emotions | social media | viral advertising | Social Web | Social web | Virales Marketing | Viral marketing | Emotion | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
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