Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Year of publication: |
2021
|
---|---|
Authors: | Regt, Anouk de ; Plangger, Kirk ; Barnes, Stuart J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 513-522
|
Subject: | Branding campaigns | Customer advocacy | Customer brand engagement (CBE) | Narrative customer experiences | Social presence | Virtual Reality (VR) marketing | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Markenführung | Brand management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Kundenintegration | Customer integration |
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