Wal-Mart wars : moral populism in the twenty-first century
Rebekah Peeples Massengill
| Year of publication: |
2013
|
|---|---|
| Authors: | Massengill, Rebekah Peeples |
| Publisher: |
New York, NY [u.a.] : New York Univ. Press |
| Subject: | Wal-Mart Stores | Einzelhandel | Retail trade | Unternehmenspolitik | Corporate policy | Politische Kultur | Political culture | Kritik | Criticism | Soziologie | Sociology | USA | United States | Handelskette |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 223 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author. |
| ISBN: | 978-0-8147-6334-6 ; 978-0-8147-6333-9 ; 978-0-8147-6335-3 ; 978-0-8147-6336-0 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728727