Webrooming : wooing customers back to garment retail stores
Year of publication: |
2015
|
---|---|
Authors: | Thangavel, N. ; Om, Prakash C. |
Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 12.2015, 2, p. 265-273
|
Subject: | Consumer movement | Consumerism | Consumer | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Verbraucherschutz | Consumer protection |
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